We wanted to find out what people were looking for when choosing a sofa, so we studied search data from Google and Pinterest on sofa colours, styles and materials. We looked at how demand has changed in the past year and which characteristics are likely to be a popular trend in 2022 based on this data.
Most in Demand Sofa Colours
In the last few years, coloured sofas have become a huge trend. Shades of pink, blue and green have been particularly popular. Search data tells us that the bold and bright trend is shifting slightly, but isn’t going anywhere any time soon.
Neutral Sofas Still Top the Charts
Despite the growing trend of coloured sofas, grey was still the most searched for sofa colour in 2021 according to data, with a yearly average of 397,200 searches. However, the number of searches compared to 2020 has decreased by 18%, possibly showing that more people are stepping out of their neutral comfort zone.
Most Popular Sofa Styles
There is a wide range of different sofa styles available on the market today – more than people might think. The style of sofa is arguably just as important as the colour. People decide on their style based on a range of reasons including practicality, aesthetics, size, and more.
The Classic Sofa Style
When thinking of the most classic sofa style, what comes to mind? For us, it’s definitely the Chesterfield sofa! This has been an extremely popular style for many years and judging by the search data, this isn’t changing any time soon.
The Chesterfield sofa was the most searched for sofa style in 2020 and 2021, with an average of 726,000 Google searches in 2021. This style also had one of the highest number of hashtags on Instagram with a total of 150K.
